.
Android’s Leaky Bucket: Loyalty Gives Apple the Edge Over Time
As a user of both platforms I must say they are both good and capable. There is an app for everything on both. Android maybe a bit more powerful in some ways especially to power users however Apple's iOS beats Android in terms of stability. App developers for iOS only have a handful of devices to build for while Android developers have literally new devices being released every day! This means apps may not function the same between various Android devices... That being said, continue reading to learn what surveys say.
So, Android’s seemingly inexorable ascension over the iPhone? Not quite so inexorable anymore. Apple’s smartphone continues to gain share over devices running Google’s mobile OS in the U.S.; so much so that, according to the Yankee Group, iPhone ownership in the U.S. will exceed Android ownership by 2015. The reason: Platform loyalty.
Yankee Group surveyed 16,000 consumers over the past 12 months regarding which smartphones they own and which they intend to buy within the next six months. And, broadly, it found what you’d expect. About half of smartphone owners use an Android handset, while 30 percent use an iPhone. Of respondents who intend to buy a new smartphone within the next six months, 42 percent said they plan to buy an Android phone. Another 42 percent plan to purchase an iPhone. Again, about what you’d expect from the Google-Apple smartphone duopoly, with one exception: Buying intention versus ownership is higher for iPhone than Android.
Now, here’s another.
Of those surveyed, 91 percent of iPhone owners intend to buy another iPhone, while 6 percent plan to switch to an Android device with their next purchase. In other words, more than nine out of 10 iPhone owners are loyal to the platform. Once you buy an iPhone, chances are high you’re going to buy another.
That’s not quite as true for Android. Yankee found that 76 percent of Android owners intend to buy another Android phone. A big number, sure. But it means that 24 percent of Android phone users plan to switch to another platform. Guess where the majority of those professed switchers are going — 18 percent to iPhones.
Flip side: Just 6 percent of iPhone owners said they plan to switch to Android.
That’s a pretty significant asymmetry. And when you apply it to first-time smartphone buyers, two-thirds of whom plan to buy either an iPhone or an Android phone, it’s not hard to see iPhone ownership surpassing Android ownership in the U.S. in the next few years — by 2015. Yankee Group VP Carl Howe, who figures that Android has already peaked, has a great analogy for how this trend will play out:
“Think of the Apple and Android ecosystems as two buckets of water. New smartphone buyers — mostly upgrading feature phone owners — fall like rain into the two big buckets about equally, with a smaller number falling into Windows Phone and BlackBerry buckets. However, the Android bucket leaks badly, losing about one in five of all the owners put into it. The Apple bucket leaks only about 7 percent of its contents, so it retains more of the customers that fall into it. The Apple bucket will fill up faster and higher than the Android one, regardless of the fact that the Apple bucket may have had fewer owners in it to begin with.”
Lesson: Massive market share surges are great, but platform loyalty is powerful, powerful magic.
Subscribe to:
Post Comments
(Atom)
Business owners Sign up here for Free
Can You Have More Sales, Too?
Helping over 120,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Liked what you read? Have it delivered to your email by signing up here: http://bit.ly/pellaumagsubscribe
Trending Articles This Week
-
Click here to share us on facebook! Congratulations to Soca star Kees Dieffenthaller, who wed his longtime girlfriend Teri Leigh Bove...
-
Previous Wheelbarrow Push-Up with a Dead Lift Targets arms, chest, back, core, and legs Partner A gets in plank position on hands a...
-
Vick’s inhalers are traditionally sold over the counter to relieve nasal congestion and for allergies. While they are completely safe, the...
-
The most popular article of this week was "A white woman's opinion of black women and a brother's response" : http://www.p...
-
Those of you who are like me and enjoy some discovery channel every so often will find this article interesting. I'm no scientist but is...
-
Music producers may come a dime a dozen these days in Trinidad and Tobago but good ones understand the value of honing their craft. For tha...
-
Just like we're sure we're gonna have lots of fun watching it! Ha! Kevin Richardson, one of the impeccable Backstreet Boys, star...
-
5/11/2011 10:43:00 AM (Cross-posted on the Code and Chrome Blogs) A little less than two years ago we set out to make computers much...
-
Maybe he should double-fist carrots instead of vodka-OJs because the aging rapper's vision clearly needs a boost! Cameras caught an ex...
-
Miley Cyrus is American recording artist and actress. She is born on November 23, 1992 (currently 20 years old) in Nashville, Tennessee. She...
Liked what you read? Have it delivered to your email by signing up here: http://bit.ly/pellaumagsubscribe
Pellau Magazine. Powered by Blogger.
Disclaimer
THIS SITE CLAIMS NO CREDIT FOR ANY CONTENT FEATURED ON THIS BLOG UNLESS OTHERWISE NOTED. ALL VISUAL CONTENT IS COPYRIGHT TO IT'S RESPECTFUL OWNERS, I.E WRITERS/PHOTOGRAPHERS INDICATED PER POST. IF YOU OWN THE RIGHTS TO ANY OF THE CONTENT AND DO NOT WISH THEM TO APPEAR ON THIS BLOG PLEASE CONTACT US, PROOF INCLUDED AND THEY WILL BE PROMPTLY REMOVED.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
0 comments:
Post a Comment